Whiskey is one of the most up and coming popular drinks among young people and professionals in bars today. Whilst already a favorite of the more seasoned liquor connoisseurs, more and more people are taking to the whiskey craze by distilling their own, an extension of the thriving craft scene in the world of alcoholic beverages. Exciting entrepreneurs like Tony Peniche are seeking to capitalize on this golden opportunity, and change the whiskey distilling industry for the better, with their innovative Whiskey Elements brand.
Find out more about the company and the entrepreneur Anthony Peniche – Taking a Business to the Community here. One of the first questions that confronts people new to whiskey and looking to expand their palette through the sophisticated drink is what’s the difference between top shelf and lower shelf whiskies? The answer, as Tony Peniche nicely articulates, is Time & Oak. When whiskey is distilled, it filters in an out of the wood infusing it with those smokey and sophisticated flavors and pulling out that amber color that are characteristic of the top shelf whiskies- naturally the longer the whiskey sits in the barrel, the more flavored and nicer color it will be.
For Tony Peniche, Whiskey Elements was built on the concept that maybe the barrel isn’t the best process to achieve this goal. Instead of putting whiskey into barrels, how about putting the barrel into the whiskey, and accelerate the process considerably? They designed a product that took advantage of the transpiration through capillary action, and allowed whiskey to travel through this process in a shorter time and achieve the same results as the barrel distilling method without the large barrel and time to wait.
These infused wooden rods are designed t be put straight into a bottle or distilling jar, and can help transform a bland whiskey into a sophisticated colored and flavored liquor of choice.
Some cocktail managers have even gone as far to begin infusing some for their other liquors with the product for their cocktails, to give a smokey and oaky essence to their innovative drinks.
The concept has taken off remarkably quickly, and within the year could have transcended the American market. Tony Peniche sees the project as having been born at the perfect time, what feels like the height of the whiskey craze, and it is no surprise that Whiskey Elements is turning so many heads in the industry. Follow Anthony Peniche on Facebook to keep up to date with Whiskey Elements development.