Kickstarter and other crowd funding sites have truly revolutionized the way in which new businesses can seek start up capital and creative ideas are given a platform to come to life. Portland Oregon is arguably America’s creative hub of the modern age, with artists and entrepreneurs settling there to hep build thriving creative communities. In the heart of this are individuals like Tony Peniche, serial entrepreneur and freelance creative, who has years of experience working with small businesses utilizing Kickstarter campaigns. One of Anthony Peniche’s most exciting recent projects has been Whiskey elements, which made nearly $200,000 on Kickstarter. The exciting idea has truly revolutionized the way whiskey distillers approach crafting some of the finest liquors today.
Find out more from serial entrepreneur Tony Peniche, Is it Kick-starter Material? Here. Whiskey elements allows people to customize the flavor of their favorite whiskey and improve the quality in only 24hrs. After a year of development, 6 patents filed, hundreds of samples tested, 3 ovens destroyed and a couple nights that Tony Peniche and the gang don’t really remember, you can now get 3 years of aging ‘effects’ (time travel not included) in just 24 hours, and have complete control over the flavor. Whiskey Elements has been described by many as a game changer in the distillery markets.
One year ago Anthony Peniche and his creative colleagues walked into the liquor store and asked themselves a very simple question “what’s the difference between top shelf and well-whiskey?”. For them the answer was simple, “TIME & OAK.” And that’s when it hit them – “if the goal is for the whiskey to filter in and out of the wood to remove toxins, get infused with flavor, and pull out those rich colors, what if the barrel isn’t the best design to achieve this process?” Wood barrels are really only good at containing the whiskey, because the wood is cut vertically so that the capillaries aren’t exposed to the liquid; otherwise the whiskey would slowly seep out the sides of the wood like a wet paper bag.
The small specially crafted stick that was the result, was ground breaking. It means now that people can drink their whiskey the way they want to drink it. This all-natural process works on any and all whiskeys. Just pick out the element you wish your favorite whiskey had – whether that be oaky, vanilla, maple, smokey, peaty, or whatever we come up with next – add that element to your whiskey, and enjoy your completely unique barrel-aged taste tomorrow. Find out more about the topic here at Anthony Peniche on issuu.